Mission: To present and produce an international couture show for Swedens most prominent couturedesigner, Lars Wallin, during the fashion days at MODELIVE. To manage the public relations, press meetings and coordinate the days for the Lars Wallin management. To consult and brand Lars Wallin in the south of Sweden and Denmark for an upcoming future exhibition, ”Fashion Stories”.
Solution: We created a successful campaign then coordinated and produced a closed show for 200 invited VIP guests and ambassadeurs with a banquet dinner and an intimate conversation on stage with the designer. We recieved more than 80 positive articles and editorials in magazines, newspapers, blogs and other digital forums. We documented the show and the work behind the scenes with documentary photography and digital films. We produced a exhibition and a display for Lars Wallin´s couture dresses and jewelry. The entire brand experience was boosted by styled multimedia productions created by the agency.
Content: Branding, Campaign, Choreography, Consulting, Crossmarketing, Copywriting, Concept, Design, Directmarketing, Displays, Eventdesign, Eventproduction, Event Teams, Fashionshow, Graphics, Multimedia, Musicproduction, Photography, Productionmanagement, Projectmanagement, Public relations, PR-show, Press meetings, Scenography, Social Media Content, Staging, Styling, Visuals.