Mission: To create a sharp urban luxury fashion editorial with ”Greater Copenhagen” in mind. As Lifestyle Publishing released yet another success title in their portfolio we where asked to join in as the creative agency as well as being the production company for the high fashion and luxury lifestyle branding of the new title, Greater Copenhagen.
Solution: We created and produced a luxurious editorial with an urban twist where we intentially flirted with the energy of the swedish and danish as its best. With selected scandinavian and international designers in a mix for the vast styling work, made by the inhouse team. Created a story where we followed two young world models on a journey through out dynamic destinations in the south of Sweden and Copenhagen, the danish capital. We also managed the overall styling and fashion production of the entire editorial with our inhouse creatives. We provided copywriting and brand consulting in the entire project.
Content: Editorial, Branding, Consulting, Copywriting, Concept, Design, Photography, Production Management, Project Management, Styling, Scenography.