Mission: To present and produce an international couture show for Swedens most prominent couture designer, Lars Wallin, during the fashion days at MODELIVE. To manage the public relations, press meetings and coordinate the campaign and days of productions for the Lars Wallin management. To consult and brand Lars Wallin in the south of Sweden and Denmark for an upcoming future exhibition, ” Fashion Stories ”.
Solution: We created a successful campaign then coordinated and produced a closed show for 200 invited VIP guests and ambassadors Designed a banquet dinner and an intimate conversation on stage with the designer. Produced styled multimedia and created the PR and Brand communication for the events. We received more than 180 positive articles and editorials in magazines, newspapers, blogs and other digital forums. We documented the show and the work behind the scenes with directed photography and digital films. We produced an exhibition and a display for Lars Wallin´s couture dresses and jewellery for more than 5 000 visitors during the fashion weekend. The entire brand experience was boosted by styled multimedia productions and directed event teams created by our agency.
Content: Branding, Campaign, Choreography, Consulting, Crossmarketing, Copywriting, Concept, Design, Directmarketing, Displays, Eventdesign, Eventproduction, Event Teams, Fashionshow, Graphics, Multimedia, Musicproduction, Photography, Productionmanagement, Projectmanagement, Public relations, PR-show, Press meetings, Scenography, Social Media Content, Staging, Styling, Visuals.