Lifestyle Magazine

Mission: To create and launch a sharp urban luxury fashion magazine and produce a fashion editorial with ”Greater Copenhagen” in mind. As Lifestyle Publishing released yet another success title in their portfolio we where asked to join in as the creative agency as well as being the production company for the high fashion and luxury lifestyle branding of the new title, Greater Copenhagen.

Solution: We created and produced a luxurious editorial with an urban twist where we intentially flirted with the energy of the swedish and danish as its best. With selected scandinavian and international designers in a mix for the vast styling work, made by the inhouse team. We created a story where there readers could follow two young world models on a journey through out dynamic destinations in the south of Sweden and Copenhagen, the danish capital. We also managed the overall styling and fashion productions of the entire editorial with our inhouse creatives. We provided sales consultants, marketing consultants, copywriting and advert designs and brand consulting in the entire project. The fieldwork team also produced a group of lifestyle events connected to premium tennis tournaments, golf events and motorshows.

Content: Brand Experience Campaigns, Eventdesign, Fashion Editorials, Branding, Consulting, Copywriting, Concept Design, Advert Design, Photography, Production Management, Project Management, Styling, Scenography, PR activities.