Mission: To create, design and produce a new, modern, public meeting place for fashion, beauty and lifestyle at the desination Clarion Malmö Live, the new urban arena in the city of Malmö, Sweden. To expose selected designers, companys, entrepeneurs and fashionistas from the south of Sweden (and Copenhagen, Denmark). To present the brand stores in the city and boost sales for the participants. To inspire and attract a targetgroup that enjoys this magazine concept LIVE. Create the oppurtunity for the public fashionistas to experience professional and inspirational fashion shows. Develop and expose the city and the region being a major playground for styled business in all fashion branches.
Solution: We designed a concept for the city, MODELIVE that attracted 5 000 visitors during a autumn weekend. The concept being a fictional magazine produced to be experienced LIVE. A directed event made to inspire and attract visitors to interact during this inspiring fashion event. We attracted Scandinavias most prominent couturedesigner Lars Wallin to perform a unique show. We produced a high definition trend show with swedish and danish super designers. We exposed brand stores with a styled show and presented a future designers contest with new talents. We produced a male model contest with a fashionshow and also a hairstyle performance during these explicit fashion days. The agency catered all participants for the three eventdays and produced two fashionable afterpartys with livemusic and dj´s. More than 72 exhibitors, sponsors and partners participated in this successful edition of MODELIVE. We are especially proud of the support we recieved from the City Council of Malmö and Copenhagen, Lars Wallin and the Swedish Fashion Council. Brand Experience film from the campaign here: YouTube
Content: Advertising, Awardshows, Audiodesign, Branding, Campaign, Castings, Choreography, Crossmarketing, Concept, Design, Digiphysical productions, Directmarketing, Displays, Entertainment, Eventdesign, Eventproduction, Event Teams, Fashionshows, Films, Flashmob, Graphics, Guerillamarketing, Images, Motiongraphics, Multimedia, Musicproduction, Photography, Productionmanagement, Projectmanagement, Public relations, PR-strategy, Press meetings, Print, Expo & Display, Scenography, Social Media, Staging, Styling, Technicalmanagement, Visuals, Webdesign.