ROCK THE NIGHT
Mission:To create the marketing, branding and productions for the classic rock show ROCK THE NIGHT with Kee Marcello from Europe with featuring swedish superstars. To attract and brand the meeting point Malmömässan at Hyllie-in the south of Sweden as top of mind in Greater Copenhagen for shows, conferences and meetings. To shape this touring show into a total celebrating experience for aprox a 1 000 happy rockfans every night and manage the live productions, vip parties, pre-parties & after parties on all conceptual dates.
Solution: We created a bundle of dynamic and commercial campaigns and created attention through traditional channels, urban digital campaigns and guerrilla marketing on multiple platforms and destinations. Our creative team designed and produced innovative and entertaining photographic advertising material and digital films. Designed, styled, staged and choreographed a pre party with live elements, managed the headliners and presented an after party with an imported french heavy metal dj. The headline show ROCK THE NIGHT received standing ovations every night and the events had a follow up rate of 5.25 out of 6 in total. The entire Brand Experience was boosted by styled multimedia and audio design. The show film was produced to PR the next coming show. See the film here.
Content: Branding, Event Productions, PR meetings, Filmproduction, Photography, Radio Shows, Radio Commercials, Guerrilla Marketing, Consulting, Digital Campaigns, Crossmarketing, Copywriting, Graphics, Multimedia, Musicproduction, Audiodesign, Productionmanagement, Projectmanagement, Event Personell, Styling, Staging, Scenography and Visuals.